News RSS

ADVANCED COOLING SYSTEM = INCREASED PERFORMANCE Stay out longer and perform better in hot weather! Our advanced technical fabrics improve hydration and prolong the onset of fatigue. They’re specifically designed to dissipate heat and reduce the amount of perspiration needed to maintain core body temperatures.  This allows your body to not waste energy trying to cool itself but directs that energy into the task at hand - boosting cycling performance. COLDBLACK® With the high temperatures which come with mid-summer heat the traditional thought is to put away your dark colored garments in favor of lighter ones to combat the heat.  With...

Read more

2017 Summer Collection -

Built for total riding comfort  Our new pro level bib short designed and developed for the elite cyclist who is seeking a competitive edge while training or racing in hot and humid weather conditions.  High compression, moisture wicking fabrics are paired with our ultra-high density chamois to provide comfort on the longest and most demanding days in the saddle. Hot Weather Performance Premium high-gauge Italian fabric features Coldblack™, a cooling technology which reflects the sun’s rays reducing the build-up of heat.  This technology allows the body to focus its energy toward the strenuous activity of cycling rather than wasting it...

Read more

With all of the rare and much welcomed rain over the winter here in Southern California our friends from Ventura County urged us to put together a group ride and make the short trip north from Long Beach to do a bit of pedaling around one of their favorite local loops. With spring in full bloom they guaranteed that riding and the views would not disappoint. First thing first - Coffee We met up at The Stonehaus which is a great cycling friendly cafe and coffee shop located just a few minutes from the epic roads we were about to pedal over....

Read more

GEAR UP FOR SPRING!  Spring is just around the corner and with this comes a change from cold, damp and dreary conditions to crisp early mornings and warmer days.  Ever improving weather and increased daylight hours means more time spent on our bikes and doing what we love.   These spring days often mean cold temperatures at start time but soon the mercury rises creating vast temperature differences over the course of a ride.       Pair your summer riding kit with layering essentials which can be peeled off as conditions fluctuate and vary to maintain optimal temperature regulation and...

Read more

Southern California is a living cliché. Often ridiculed as fake or pretentious but all you have to do is hop on your bike and start to ride up one of the many winding canyons in and around Malibu to see why so many flock here. You start a ride meandering through ranches where horses frolic behind pristine white picket fences. Drop down a winding canyon to emerge on the coast highway, passing iconic landmarks used in almost every car commercial. After another turn you are climbing up Deer Creek Road, one of the steepest grades in California. As your legs...

Read more